Yoh! WTF? Ever ask yourself – “what exactly is being sold here?” Well I can go one better because my question is “Who exactly is being sold here?”
These people are selling rights to a brand name. Think about that. This is NOT a physical product! They just sold something that only exists in the people’s minds. Now if that did not make you sit up and say Yoh! WTF? Then I don’t know what will.
Yoh! WTF? is here to tell you that if they can do it .,. so can you!
- Why Juicy Couture Lost Its Celebrity Brand Status (kmsraj51.wordpress.com)
- Fifth & Pacific to sell Juicy Couture brand (kansascity.com)
- Juicy Couture to Change Hands (investorplace.com)
- Fifth & Pacific to sell Juicy Couture to focus on new favorite (blogs.marketwatch.com)
- Juicy Couture Sold for $195 Million (fashionista.com)